The BBQ market is an important sector for meat product sales during
the summer months - as more and more families choose to eat
Estimated at 371million, the overall UK market for BBQ foods has
seen a growth in both barbecue occasions and value of the BBQ foods
market (Source: Mintel 2008). The number of BBQ's that UK families
hold has risen dramatically - from 37 million BBQ's in 2001 to 130
million in 2008
The increase in BBQ occasions in 2008 has been driven by a better
weather but also an increase of use of barbecues during weekdays as
well as social occasions during the weekend. Market value growth
has been partly a result of premiumisation and increases in meat
One of the reasons for this growth has been the increasing number
of gas BBQ's that households own - it is now so quick & easy to
eat outdoors & cook on the BBQ on the spur of the moment if
it's a nice day - without having to wait 40 minutes for the
charcoal to be at the correct temperature !
The new vogue for patio heaters has also helped - keeping the damp
or chill at bay & making sitting outdoors more pleasant.
Dawn Meats have many years experience in the BBQ market with a
skilled development team who are able to develop tasty products
which lend themselves to cooking well on the BBQ without burning.
Also our highly practiced production team are used to dealing with
the weather related fluctuations on this market sector, ensuring
that our highly successful range is available as soon as the sun
Contact firstname.lastname@example.org for further information.